There has long been an association of Coca-Cola with the color red. As early as the 1890s, the trademark Coca-Cola appeared in red in advertising. Consumers almost universally identify the very sight of red and white with Coca-Cola as it is standard on vending machines, signage, vehicles, dispensers, coolers and packaging. In this video clip, J.B. Chandler, the man who built the world’s largest Coca-Cola crate, describes what it was like to mix the famous Coca-Cola Red paint color. He would certainly know, as he painted and silkscreened many Coca-Cola advertising posters, along with wood crates.
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