Sport often creates fairy-tale, dreams-come-true stories. Recently, one of the most remarkable was written at the PyeongChang 2018 Olympic Winter Games, when a Czech athlete supported by
Why are Ledecká's two golds so extraordinary? She became the first-ever athlete to win in Olympic snowboarding and skiing events. Even to compete at the Olympic Games in two disciplines is an incredible achievement, but to win gold in both? Well, that’s off the scale.
To put her victories into perspective, Ledecká's speciality is snowboarding, having won five World Cup races this year. She has only competed in downhill skiing since 2014-15 and, although steadily climbing the rankings, was never considered a medal contender.
Now, she’s a double Olympic Champion.
Not surprisingly, the world is now talking about the unassuming 22 year old, with TIME magazine calling her ski and snowboard golds “one of the most impressive feats in Olympic history”.
Coca-Cola first started working with Ledecká a year ago, collaborating with her as a long-term ambassador.
This humility was plain to see in her comments after winning her second gold medal. “Thanks to my family, my greatest team, for taking such incredible care of me,” she said. “It is all because of them. Me… I just go downhill.”
Ledecká's family is also loaded with extraordinary talent. Her grandfather, Jan Klapac, was a hockey star; her dad, Janek Ledecký, is a famous Czech pop star; and her brother, Jonáš, is a renowned graphic artist. He has helped to build his sister’s following, designing her personal brand (STR) and even a superhero comic-book personality.
Back home in the sports-mad Czech Republic, Ledecká's Olympic heroics have made her a national hero and media sensation. That was evident this week when she flew home to a rapturous reception. The mayor of Prague organized an official welcome celebration, with 8,000 fans flocking to the capital to applaud their new superstar.
Social Media Star
Coca-Cola’s social media and marketing teams have played an important role in connecting Ledecká with her fans. Since January, she has been featured on two
It’s plain to see that Ledecká is not just a supremely talented athlete, but a very special personality. Listening to her talk about her journey to double gold-winning success can make us all think of what might be possible, with the right mindset and determination.
“When I try a different sport, it takes me a long time to get it right,” she says. But when I am failing at something, it makes me even more motivated and determined to succeed.”
Read more about Ledecká: http://en.ester-ledecka.cz/ester
Follow her on Instgram: https://www.instagram.com/cocacolaczech/