UN Women is the UN organization dedicated to gender equality and the empowerment of women. A global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. The organization works for the elimination of discrimination against women and girls, the empowerment of women, and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.
In September 2011, seeing an opportunity to join forces to drive change, UN Women and The Coca-Cola Company announced a $4 million partnership to promote women's economic empowerment globally. The partnership is through 5by20, TCCC's global initiative to enable the economic empowerment of 5 million women entrepreneurs across our Company's value chain by 2020. This partnership leverages UN Women's reach and influence as a leader in promoting gender equality and economic empowerment, and it maximizes the broad global reach of our Company's value chain and our extensive business expertise. Working together, we are addressing barriers commonly faced by women entrepreneurs by providing business skills training, leadership training and access to financial assets.
Over three years, we will work toward 5by20's goal by empowering more than 40,000 women in Brazil, South Africa and Egypt. For example:
- In South Africa, UN Women and The Coca-Cola Company will reach 25,000 of our Company's small-scale retail customers, whether newly entering the market or already in business. These retailers will receive business skills training, mentoring and guidance on networking with peers.
- In Brazil, we will reach 13,000 women recyclers, artisans and community leaders throughout our Company's value chain, providing leadership skill development and business skills training.
- In Egypt, we will reach 4,500 women entering our Company's value chain as new small-scale retail customers by providing retail kiosks, business skills training and access to mentors.
The partners expect that women participating in these programs will have a greater ability to establish and grow their businesses, increase their earnings, and create new jobs in their communities. Their success will set an example for other women and create a virtuous cycle of reinvestment in their families and communities.
As these programs are carried out, the partners will identify successful models that can be scaled-up to reach greater numbers of women.