Since Memorial Day weekend is upon us, I wanted to highlight a photo in the World Of Coca-Cola World War II exhibit. When WWII started, Robert Woodruff stated that American GI's should be able to purchase a bottle of Coke for 5 cents regardless of where they were stationed. Soon after plant operations were developed so that Coke could be shipped to foreign countries. In this photo, a soldier is unloading crates of Coke at the supply depot in Italy during the War. Soldiers were also issued ration cards to keep track of the number of Coke's they received each week.
So, this Memorial Day weekend, enjoy a Coke and the official beginning of summer.
More on Journey
- Disney and Coca-Cola Archivists Swap Stories on Shared History
- From One Fan to Another: The Story Behind Unbox Therapy's Coca-Cola Cooler
- Video: Porsche Highlights Coca-Cola History in Jaw-Dropping Display
- Ghost Signs Before They Were Ghosts: Preserving a Rare Photo Album for the Coca-Cola Archives
- A Slice of Coca-Cola History: Beloved Kentucky Bottling Plant Reborn as Mellow Mushroom Pizzeria