The Coca-Cola Company’s loyalty program, My Coke Rewards (MCR), has celebrated and rewarded its most passionate and loyal fans since 2006.

Thanks to feedback from MCR members, The Coca-Cola Company is making changes to the way people are rewarded by the company and its family of brands in the United States. These changes will deliver more personalized rewards in a faster, easier and more engaging way.

MCR

To accomplish this, over the next several months, MCR will transition to new rewards experiences on brand websites tied directly to brands and programs currently in market.

How to Use Your Remaining Points on MCR.com

From Jan. 24 to March 22, 2017, members will still be able to enter product codes for points on MCR.com. After March 22, members will no longer be able to enter codes for points on MCR.com. Instead, codes can be used on Coke.com and other brand websites to be instantly rewarded.  

MCR members can spend any saved points in the My Coke Rewards catalogue until June 30, 2017. All unused points after June 30 will be donated to charity.

Finally, on July 1, MRC.com will officially be phased out, and the website will redirect people to Coke.com where they can continue to enter codes for rewards and participate in experiences from the brands and programs they love.

Click here to learn more if you have further questions about The Coca-Cola Company’s Rewards Program.