Coca-Cola recently gave shivering Swedes a taste of sunnier moments
to come as they waited for the bus on a cold Nordic winter afternoon.
On Dec. 18 -- 185 days before Midsummer’s Eve -- chilly
commuters in Uppsala, Sweden, were surprised to see a special vending machine dispense
Coca-Cola and summer happiness. In the film, the bus shelter illuminates with
the images and sounds of a summer meadow, and heaters provide welcomed
The stunt, the first of its kind in Sweden, is part of
Coke’s new “Reasons to Believe” campaign showcasing the fact that the world is
filled with more good than bad. Coca-Cola also painted a subway car on Stockholm’s Green
Line red and spruced up the interior with a tropical, beach-like décor.