The “I’m from Earth” slogan stands for two things: the effort to conserve the planet's resources and the Olympic message of unity.
The shirts have been made exclusively for the competitors and attending staff from all participating national teams. We created T-shirts for the approximately 15,000 athletes, coaches and other team officials participating in the Olympic Games (August 8-24).
The estimated 7,000 athletes and coaches who will take part in the Paralympic Games (September 6-17), also in Beijing, will receive “I’m from Earth” sun visors made using recycled PET.
We made the commemorative shirts to raise awareness about the many ways plastic beverage bottles can be reused. On the back of the T-shirts is an image of five
And I thought you’d be interested in this: We created one very custom-made T-shirt -- to fit 7-foot-6 Olympic basketball star Yao Ming!
I’ve mentioned past
More on Journey
Meet Canada's Top
- 2,000 Pieces and 28 Years Later: Life-Sized Coke Puzzle Nears Completion
Muhtar Kent Reflects on His
Coca-ColaJourney and Legacy as Company’s 15th Chief Executive
- 'Blizzard' of Taste: How Fresca Lived Up to Its Tagline, Literally, for 1967 Debut in New York
Coca-Cola: Brand and Fashion Designer Reprise Partnership With Summer Capsule Collection