Because water is essential to nature, communities, and business, World Wildlife Fund (WWF) and The Coca-Cola Company have been working together since 2007 to help conserve the world’s freshwater resources.
Our global partnership is focused on helping to ensure healthy, resilient freshwater basins in the Mesoamerican Reef catchments in Mexico, Belize, Guatemala, and Honduras and the Yangtze River basin in China. Together, we are addressing the natural resource challenges that impact fresh water by measurably improving environmental performance across the company’s supply chain, integrating the value of nature into decision-making processes, and convening influential partners to solve global environmental challenges.
Progress toward these goals includes:
- Identified geographies where freshwater conservation efforts will be directed through 2020, with a focus on the catchments of the Mesoamerican Reef and the Yangtze River.
- Committed to sustainably source 13 key agricultural ingredients and released our Sustainable Agriculture Guiding Principles to support this work; worked to reduce greenhouse gas emissions across the entire value chain of Coca-Cola’s products through comprehensive reductions in manufacturing processes, packaging formats, delivery fleet, refrigeration equipment and ingredient sourcing; joined seven major consumer brands in founding the Bioplastic Feedstock Alliance, which will call upon leading experts to evaluate feedstock sources based on land use, food security, biodiversity and other impacts; and improved water-use efficiency 10 percent over 2010.
- Began to evaluate the impact of implementing sustainability standards on ecosystem services at a global level.
- Initiated collaboration with key stakeholders in the Coca-Cola system, companies in the Coca-Cola value chain, civil society organizations working on freshwater conservation in our geographies, academic institutions performing research on natural capital, and multilateral initiatives that invest in projects to improve the global environment; and engaged in the global water dialogue through participation at World Water Week in Stockholm and hosted a regional planning process event, “Water for Our Future,” in preparation for the 7th World Water Forum in Korea 2015.
Beyond the global partnership, WWF and The Coca-Cola Company collaborate locally in dozens of countries to create a more water-secure future.
For more information, visit the partnership’s 2013 Annual Review.
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