A Coke used to cost a nickel. What if it cost 140 calories?
That’s the question
Earlier this year, Coke and Wieden+Kennedy Portland transformed a beachfront boardwalk with an old-fashioned bicycle and Rube Goldberg-like contraption connected to a vending machine. Beachgoers took turns hopping on the bike and pedaling in pursuit of the goal to burn 140 calories—the amount in one 12-oz. can of Coke—and share a few smiles.
As a fans cheered along, an ice-cold can of Coke moved through the machine and unlocked fun, whimsical surprises each time the calorie counter showed the rider has burned another 20 calories.
“The ‘Where Will Happiness
Strike Next?’ campaign is all about delivering surprise
and delight through unexpected moments, happiness and
“Where Will Happiness Strike Next?” launched
four years ago with the intent of delivering moments of happiness to people
around the world. In the first spot, the
With 6 million views and counting, Happiness machine inspired the
“Through ‘Happy Cycle’ we are using the power of our brand and marketing to encourage people to be more active – not just because it’s good for them, but because it can be fun, too,” Clark said.