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Physical Activity

By:  Journey Staff Jan 1, 2012
Physical Activity

Enjoy an Active, Healthy Lifestyle through Physical Activity and Nutrition

Our Company's goal is to help raise the standards for physical activity around the world. We aspire to provide workable solutions that foster an active, healthy lifestyle -- solutions that can lead to improved health through our commitments, our actions and our dedication of resources.  Download our Position on Obesity (PDF).

We are very involved in supporting physical activity and healthy lifestyles in our communities. Physical activity is vital to the health and well-being of consumers. It is essential in helping to maintain energy balance -- the balance between "calories in" and "calories out" -- for overall fitness and health.

From sponsoring the Olympic Games to community soccer and athletic programs, our Company is active in our support of physical activity and overall health around the world. We sponsor more than 250 physical activity programs in more than 100 countries. Our goal is to sponsor at least one physical activity program in every country where we operate by the end of 2015.

In the United States, we are a founding partner of "Exercise Is Medicine™," a program designed to encourage the medical community to advise patients on the importance of physical activity. We are working with the American College of Sports Medicine to launch EIM™ as a global initiative. Also in the US we are sponsors of the National Physical Activity Plan, a collection of organizations and individuals dedicated to developing a plan that will empower all Americans to be physically active every day with the ultimate goal of increasing physical activity nationwide.

Accordingly, we are committed to develop and create programs that support an active, healthy lifestyle, in particular through physical activity and nutrition education programs in collaboration with governmental agencies and health experts. We support physical activity research programs to provide greater understanding and insight into consumers' barriers to and motivation for engaging in physical activity. This has included collaboration with the Centers for Disease Control and Prevention in the United States, partnerships with organizations such as the Boys and Girls Clubs' "Triple Play" program, and sponsorship of the "Gateshead" program in the United Kingdom. Millions of young people and adults have participated in Coca-Cola-sponsored activities in their communities. 

In June 2007, we committed $2.5 million over five years to our national parks in the United States. This support is in partnership with the National Park Foundation and will assist with trail creation, enhancement and restoration. Additionally, there will be community and youth engagement in the stewardship and health benefits of our national parks.

Many of our programs in Latin America focus on inspiring young people to learn and incorporate healthy choices, including exercise, into their lives. Coca-Cola Mexico, in partnership with the Public Education Secretary and CONADE (Sports and Physical Culture National Commission of Mexico), fosters the well-being of 1.5 million Mexican students through "Zafo no jugar" (translated to "Unite to Play"), a program that encourages physical activity in 4,000 elementary schools throughout Mexico. Currently, the program operates in more than 732 schools in 14 Mexican states.

One of our largest, longest-running and most successful programs is Copa Coca-Cola™. Started in Mexico in 1998 and soon expanded to countries worldwide, Copa Coca-Cola is a program of youth football tournaments in which teams of boys and girls aged 13 to 15 compete at the local, state and national levels to determine the top youth football (soccer) team in a given nation. The national tournaments culminate in a World Cup-style international tournament each summer. To date, more than 600,000 young people have participated in Copa Coca-Cola.