A new set of photography books published by Assouline illustrates the indelible link
Coca-Cola: Film, Music and Sports captures the brand’s consistent presence over the years -- on the set, stage, screen and court -- through stunning, full-bleed photographs and forwards authored by famed director Ridley Scott, music mogul Quincy Jones and basketball great LeBron James.
“These books are possible because Coke and pop culture go together so beautifully,” said Ted Ryan,
Jones, pop star Joe Jonas and 80’s movie icon Molly Ringwald joined other celebrities and special guests last week in Los Angeles to celebrate the launch of the set, the latest in Assouline’s popular Memorie collection of coffee table-style books.
The three-volume set includes more than 130 images -- some posed or scripted, others more candid or editorial in nature -- from Marilyn Monroe sipping a Coke during a photo shoot for the 1953 film Gentleman Prefer Blondes, to Michael Jordan appearing in a 1991
“We didn’t want to use clichéd images… we wanted to create a very well-curated look,” explains Esther Kremer, editorial director at Assouline. “Each photo is a work of art that reaches so many people on so many levels, and can be revisited time and time again. Few brands have the mutigenerational, multicultural appeal Coca-Cola has.”
Assouline -- which also produced a 2010 book of photos and ads commemorating the 125th anniversary of
“We had so much content around these three areas that we couldn’t incorporate into the 125th anniversary book,” explains Kate Dwyer, Coke’s group director of worldwide licensing, “so we saw the opportunity to carry the theme forward in a second collection.”
Coca-Cola: Film, Music and Sports can be purchased online at Assouline.com and in select boutiques around the world. A limited edition set in a custom-molded, hand-polished slipcase resembling an ice cube is also available exclusively on Assouline.com.
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