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Powerade Zero Drops: Water's New Best Friend

By:  Amy Cross Jun 11, 2013
POWERADE ZERO DROPS

For the past 25 years Powerade and Powerade Zero have hydrated athletes around the world—whether that’s playing pick-up basketball, flashing football skills on the 50-yard line or squeezing in one last set at the gym before class. Now, Powerade Zero is taking its zero-calorie hydration solution, with ION4 Advanced Electrolyte System, out of the bottle and putting it into a new drops form.

This is the first ready-to-drink sports drink brand to launch an on-the-go product that allows people to turn water into a zero-calorie sports drink. A sports bottle, water from a fountain and a quick squeeze of Powerade Zero Drops replenishes electrolytes including calcium, magnesium, potassium and sodium that are lost through sweat.

“Convenience is key,” said Ilan Sobel, senior vice president, glacéau. “Between class, practice, errands and work, our lives are becoming busier and busier by the day.  With Powerade Zero Drops, we’re providing athletes with even more options to help hydrate with sports drinks. And, we’re doing it without sacrificing any of the great-taste or zero-calorie, electrolyte-enhanced refreshment that people have come to expect from us.”

Powerade Zero Drops are offered in three flavors -- Mountain Berry Blast, Fruit Punch and Orange. Each variety of Powerade Zero Drops is available in a 3-fluid ounce squeezable bottle, and makes approximately twenty-four 8-fluid ounce servings. You can find Powerade Zero Drops in the drink-mix aisle at retailers nationwide. Now, more than ever before, Powerade and Powerade Zero are offering people #ZeroExcuses to #POWERTHROUGH it all.