Those of you who are fans of the Coca-Cola Archives page on facebook have already seen some of these photos, but I thought I would give our blog readers a glimpse into some of the work we do internally for our fellow Coca-Cola associates.
We have an area in the Archives that we can program or create displays to allow our marketing colleagues to see firsthand historical items that are relevant to their current project. I was asked to develop a display and give an overview on the history of Coca-Cola promotions. These promotions were to be both to consumers and promotions for our own bottlers and fountain sales associates.
While these photo were taken before the exhibit was completely finished, they should give you a good idea of the type of material we hold in the Archives and how we can present it. There are some pretty nice pieces here as well. An original syrup urn, Asa Candler's pharmacy scale, the bottle radio I blogged about a few weeks ago, beach pants, records, you name it.
I hope you enjoy your glimpse inside the Archives. If you were wondering, the yellow and green colors were chosen as they match the early advertising colors of both our wall signs and trucks. We wanted to show from the beginning that we were not only Red.
More on Journey
- The Story of Frank O'Hara's ‘Having a Coke With You’ Poem
- Rio de Janeiro: The Enchanted Kingdom of Two Carnivals
- ‘What is Coca-Cola?’ Why the Brand Has Appeared on Jeopardy! 200+ Times
- How Coca-Cola Brands Make it to the Big (or Small) Screen
- From One Fan to Another: The Story Behind Unbox Therapy's Coca-Cola Cooler