It's part of
“With the ‘Happy ID’ campaign, we sought to encourage all Peruvians to undertake a great mood transformation, starting with a very simple and easy act: to smile while having their national ID photo taken. Smiling is a sign of optimism, well-being and happiness. And it should be expressed and become increasingly visible,” says Lizandra Freitas,
To implement the campaign,
Bringing Home More Than Smiles
The “Happy ID” campaign spread happiness well beyond Peru's borders. It was recognized on a global scale as a top-tier winner at the 2014 Cannes Lions International Festival of Creativity, winning a Grand Prix and two Gold Awards.
“This is an acknowledgement
that makes us very proud and inspires us to continue pursuing through our
campaigns a happier Peru.
More On Journey
- 100,000 Coke Vending Machines in North America Will Accept Apple Pay by Year End
- Coke Salutes University of Kentucky's 150th Anniversary
- Follow the Smiles: EKOCENTER Celebrates International Day of Happiness
Coca-Cola, Adelante Talk Women’s Empowerment
- Coke Launches New Packaging Designs and Marketing Approach in Key Markets as Part of Global Pilot