The Coca-Cola Company is steeped in history and tradition, where heritage is honored and values are respected. We are a global family of people working together to bring your family a wide array of beverage choices to meet your beverage needs every day.
We are honored that for over a century, we have been invited to be a part of your everyday lives; from your simplest routines to your social celebrations. You have trusted our products and brought them in to your home to be enjoyed by the whole family.
The Coca-Cola Company is dedicated to offering safe, quality beverages, marketing those beverages responsibly and providing information consumers can trust. The Coca-Cola Company has always taken seriously its commitment to market responsibly, across the globe, across all advertising media, and across all of our beverages.
We have a global Responsible Marketing Policy that covers all our beverages, and we do not market any products directly to children under 12. This means we will not buy advertising directly targeted at audiences that are more than 35% children under 12. Our policy applies to television, radio, and print, and, where data is available, to the Internet and mobile phones.
In 2010, we evolved our global Responsible Marketing Policy and redefined the appropriate audience threshold for children's programming from audiences that are more than 50% children younger than 12 years of age to audiences that are more than 35% children younger than 12. This means we will not buy advertising directly targeted at audiences that are more than 35% children younger than 12. Our policy applies to all of our beverages and the media outlets we use, including television, radio and print and, where data is available, Internet and mobile phones.
The Coca-Cola Company is committed to monitoring and measuring our adherence to this policy across all the markets we serve, and has established a Children's Review Process to help guide our policy. We will publish compliance findings within our 2010/2011 corporate sustainability report.