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Coke Israel Invites Consumers to Create Mini Replicas of Themselves

By:  Journey Staff Aug 27, 2013
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Screengrab from Mini Me ad

Say Hello to My Little Friend: Coca-Cola Israel promoted the release of its new mini bottle by inviting consumers to create 'mini me' versions of themselves.

Thinking big sometimes means going small.

Just ask the marketers at Coca-Cola Israel, who promoted the release of its new mini bottle by inviting consumers to create mini versions of themselves via a gamified mobile app. Users who kept their virtual, pint-sized selves happy and healthy by picking out clothes, shopping for food and more were invited to Coke’s Israel headquarters.

There, they stepped inside a special lab to create “mini me” figurines made of colored sandstone. A 3D scanner photographed each person in minutes before transforming the images into a 3D model. Then, high-resolution 3D printers were used to create the tiny keepsakes. Take a look: