Thinking big sometimes means going small.
Just ask the marketers at Coca-Cola
Israel, who promoted the
release of its new mini bottle by inviting consumers to create mini versions of
themselves via a gamified mobile app
. Users who kept their virtual, pint-sized
selves happy and healthy by picking out clothes, shopping for food and more
were invited to Coke’s Israel headquarters.
There, they stepped inside a special lab to create “mini me”
figurines made of colored sandstone. A 3D scanner photographed each person in
minutes before transforming the images into a 3D model. Then, high-resolution
3D printers were used to create the tiny keepsakes. Take a look: