Coca-Cola looms large in American culture—so large, in fact, that enterprising fans figure out all kinds of ways to express their love for the brand. Check out seven whimsical, funhouse-mirror takes on familiar cans.
This Is Not a Coke
Something about the holidays brings out a surge of ingenuity among Coca-Cola fans. Case in point? This towering menorah that Rhonda Albom’s father assembled using 200 cans of Caffeine-Free Diet Coke. When it comes to the phrase “reduce, reuse, recycle,” writes Albom on her blog, “I am not sure that this was the reuse image anyone, other than my father, had in mind.” The sculpture has a yuletide counterpart in this office’s Christmas tree, made entirely of winter-themed Coke cans. (For a fall-themed feat, check out this seven-acre corn maze in the shape of a Coke bottle.)
Oupa and Elliot
Two of these “cratefans” were built for the 2010 soccer World Cup, according to artist Porky Hefer of South Africa. One, named Elliot, stands 20 meters (65 feet) tall and is made out of 4,200 Coke crates; Oupa is 16.5 meters (54 feet) high and 2,400 crates strong. One went to Cape Town, the other to Johannesburg, though both have since come down. Hefer says his creations, designed for Coca-Cola, were inspired by LEGO, a “reusable component system” that “fits perfectly” with the idea of recycling. The concept “had a great response” from the public, he adds, and Elliot, which stayed up for three years, “became part of the fabric of Cape Town.”
Classic, In More Ways Than One
Larry DeBauge, who owned a Coca-Cola bottling company in town, owned the land where the silo sat and noted it was near a high school as well as a key turnpike — the perfect spot for some clever outdoor advertising. The top part reads “Go Spartans,” a nod to the local high school’s sports teams (and a “public service” measure that allowed the silo to pass muster with town authorities, according to DeBauge).
He literally had a dream about buying the bottling plant in 1972, and then found out the owner happened to be open to selling. “Two days later, we had a contract signed,” says DeBauge, whose son now runs the plant. “That’s not a religious experience, but it’s close.”
The Art of Suggestive Selling
Coca-Cola’s “rich history of quirky slogans” inspired British footwear designer Sophia Webster’s shoe and handbag styles for her autumn 2015 collection, a collaboration with the brand. Both Cherry Coke and the classic figure into Webster’s collection, which, admittedly, doesn’t classify as oversize, unless you count the nearly four-inch heel.
More on Journey
- 10 Years of Switching Off: How Earth Hour Became a Global Movement
- Cherry Coke, Coca-Cola Life – and Last Names – Join Ice-Cold ‘Share a Coke’ Summer Campaign
- Coca-Cola Zero Reformulates to Encourage No Sugar Consumption
- Mobile App From Coca-Cola Japan Crosses 4 Million Downloads
- Meet the 22-Year-Old Moviemakers Who Won the Coca-Cola and Regal Films Competition