The FIFA World Cup Cup Trophy Tour has finished and it was a huge success among the Brazilian people. During the tour, Coca-Cola Brazil honored social entrepreneurs who make a difference in their cities. For Coca-Cola, even anonymous for most of the country, they are true local champions. For their outstanding examples, Coca-Cola Brazil decided to recognize the attitude of these winners. These local champions are teachers, ex-athletes and even students dedicated to change and improve the reality of young people in their communities.

In each of the 27 capitals of the Tour, a former Brazilian national team player and world champion who is invited to show the Trophy to the public is also delivering a medal in recognition of the efforts of these local champions.

Brazilian Champs
Samian Lima, badminton school athlete, reveals the Trophy with former player Rivaldo and Victor Bicca, Coca-Cola Brazil BU Director of PAC & Sustainability.

In Rio de Janeiro, the former player and three-time champion Carlos Alberto Torres was with Otávio Junior, creator of the "Reading is 10 - Read Favela". On the last ten years, Otávio has been encouraging reading habits for children and youth in the communities of Alemão and Penha, pour neighborhoods of Rio de Janeiro.

To Otávio Júnior, reading was fundamental to his trajectory. "This recognition is very important for my work. Being close to the Cup and the tri-captain, Carlos Alberto Torres, also makes me feel like a champion", he said.

In Curitiba, the Trophy Tour team met Alexandre Gonçalves, responsible for "Play Tennis", a social project that encourages kids to play more sports and have a better active lifestyle. He organizes free classes for young people. More than 100 children have passed through his project. For Alexandre, everyone is welcome. However he stablishes one condition: Every student must attend school to attend his Tennis classes.

Brazilian Champs

Patrícia Gonçalves, coordinator of the No Olhar project was honored in the city of Belém. Her NGO is dedicated to promoting  sustainable development through educational activities. "I'm happy with the opportunity to be here today and be remembered by Coca-Cola for my work with young people from Belém," thanked Patricia.

Recently, when the Trophy Tour went through Teresina, Brazil met Samian Lima story, the first badminton school athlete of the country to receive the Brasil Olímpico prize. Sâmia received the medal from the hands of Rivaldo. Thrilled, she said: "I am pleased to receive this medal in recognition of my effort and dedication to the sport," she said.