Soccer fans get ready. Coca-Cola and FIFA are bringing the world’s most celebrated trophy to the United States during the culmination of the largest, most fan-filled FIFA World Cup Trophy Tour ever. The tour arrives on U.S. soil this week. The FIFA World Cup Trophy Tour by Coca-Cola will visit four cities across the nation – Washington, D.C.; Miami; Atlanta; and Los Angeles – on the final leg of its world tour before making the trip south to Brazil, host country of the 2014 FIFA World Cup.
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Washington is the first stop. While in D.C., the tour will visit the U.S. State Department and the residence of the Brazilian Ambassador for special events. After stops in Miami and Atlanta, the FIFA World Cup Trophy will visit Los Angeles for a two-day Coca-Cola Fan Fest at L.A. LIVE. Coca-Cola will bring the FIFA World Cup experience to life in L.A. with Brazilian-themed entertainment, and fans will be transported to Brazil through a hologram experience. Fans will have the chance to get up close and person to the legendary FIFA World Cup Trophy by taking pictures with it. There also will be a performance by David Correy, a Brazilian-American singer and the voice behind Coca-Cola’s 2014 FIFA World Cup campaign song, “The World is Ours.”
Several other Coca-Cola programs are coming up this spring and summer to get soccer fans and consumers excited for the 2014 FIFA World Cup. A few highlights include:
Get Happiness Rolling Program
The brand is using excitement around the FIFA World Cup to spread happiness and encourage healthy, active lifestyles across the country. With its "Get Happiness Rolling" program starting in May, Coca-Cola packaging and retail displays will prompt consumers to give soccer balls to local schools by visiting www.coke.com/soccer and entering a participating My Coke Rewards product code. Everyone who enters a code also will be instantly entered to win one of several Coca-Cola FIFA World Cup program prizes, including T-shirts, soccer balls, cinch bags and more.
Limited-Edition FIFA World Cup Packaging Designs
Coca-Cola also will introduce special limited-edition FIFA World Cup-branded bottles, fridge packs and collectible can designs. Designed by Brazilian artist Speto, the commemorative packaging embodies the spirit of Brazilian street art and features the colors of the country’s flag. The package designs celebrate soccer, happiness and the power of the world’s most popular sport to bring people together. They will be on store shelves nationwide in May and June.
Copa Coca-Cola Soccer Tournament
Coca-Cola is giving teen soccer players the opportunity of lifetime with a chance to win a trip to the Copa Coca-Cola Soccer Camp in Brazil during the 2014 FIFA World Cup. An international youth soccer tournament played in 60 countries around the world, Copa Coca-Cola has allowed more than 4,000 teens between ages of 13 and 15 to get active and take part in the FIFA World Cup excitement. The multi-city U.S. championship tournament will culminate in Los Angeles at StubHub Center this weekend. Winning boys and girls teams from local tournaments in 10 U.S. cities including San Jose, Los Angeles, Seattle, Houston, Dallas, San Antonio, Miami, Chicago, Atlanta and New York will compete. As the grand prize, four players from the Copa Coca-Cola championship teams (two boys and two girls) will fly to Brazil and participate in the Copa Coca-Cola Soccer Camp.
Follow the Tour
For the latest from the FIFA World Cup Trophy Tour by Coca-Cola including exclusive interviews, photos and videos, visit the official website www.fifa.com/trophytour, the official Facebook page www.facebook.com/trophytour, and Twitter at / @trophytour.
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