Soccer has always been more than just a game to its fans. It brings together a nation's people and their fervent devotion to a sport that both exemplifies brotherhood and intensifies rivalries. That is why, this summer,
The matches, which kick off today and run though June 26, will feature some of soccer’s biggest stars from around the world. The 100th anniversary of the tournament marks the first time the U.S. will host Copa America, magnifying the emotion that is sure to surround the games.
Whether it's the grief of an unprecedented loss or the elation of a match-winning penalty goal, sometimes emotions are too powerful for words. During those times, music can give voice to the feelings that you cannot express. This idea inspired
Coca-Cola invites fans to "Share a Coke and a Song" to express those feelings without having to say a word. Lyrics like “We Are the Champions” and “Hold My Hand” will be among the many inspirational phrases showcased on bottles this summer. The campaign will also feature a series of vignettes representing the different feelings and moments that accompany Copa America. Among them includes a TV spot that captures the essence of feelings too powerful to express aloud. The reel illustrates countless emotions flashing across the faces of super fans in celebration and heartbreak, highlighting the fire and passion people around the world share for soccer.
Fans can continue to share moments with
More on Journey
- Coca-Cola Zero Sugar Scores Big in Germany with Football Marketing Campaign
- Two Popular Beverages from Japan Rejoin Coke’s Roster of Billion-Dollar Brands
- Meet Shirley Hasley: The Accidental Coke Model Who Helped Make History
Video: Porsche Highlights
Coca-ColaHistory in Jaw-Dropping Display
Coca-ColaExpands Portfolio with a Stake in Organic, Low-Calorie Aloe Gloe