During the 1910s,
In a few instances, the
However, those names were not the names of the models themselves! They’re actually names assigned to the artwork by someone in advertising!
Collectors know these pseudonyms, and we use those names in the Coke Archives as well.
Betty, Constance and Elaine have appeared on Coke collectibles well after their original years, including modern-day licensed items. So just because that tray you have features “Betty,” don’t think you have a fortune in your hands!
As you walk through the gallery, you will find one "Betty" and two "Elaine" items, but poor "Constance" did not make it in.
Betty is pictured on top in on a 1914 tray and Elaine below on a 1916 self framed tin sign.
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- From ‘Hilltop’ to ‘America is Beautiful’: Coke’s Enduring Legacy of Inclusive Advertising