Last Wednesday evening at the World of Coke we had an employee screening of the classic 1961 Billy Wilder movie "One, Two, Three." This film featured Jimmy Cagney as the manager of Coca-Cola operations in West Berlin during the Cold War. The movie also starred Arlene Francis, Pamela Tifton and Horst Buchholz. It was Cagney's last feature role as he retired after the movies release.
The event was a great success both because it is a very funny movie and because of the depictions of what it was like to work in one of the offices of The Coca-Cola Company.
As I watched the movie, I was making a mental list of the German advertising material from 1961 that I saw in the film. While we hold many of the items in our collection, there were a few we do not have.
Visitors to the World of Coca-Cola may recognize the vending machine on the right. It is part of the "Arms Reach of Desire" section of Milestones of Refreshment gallery. We acquired the machine from our German office when they moved from Essen to Berlin.
More on Journey
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- ‘What is Coca-Cola?’ Why the Brand Has Appeared on Jeopardy! 200+ Times
- Primary Color: Why Sprite Has Sported Green Since 1961
- Meet Shirley Hasley: The Accidental Coke Model Who Helped Make History
- Why the Coca-Cola Archives is Digitizing More than 6,000 Analog Tapes