Certainly, the most unusual can we display at The World of Coca-Cola is the experimental steel can that was developed in the early 1940s. This cone-style can, resembling an oil can or early beer can, was designed to make Coke more portable for picnics and other outdoor socializing. The testing was discontinued with the outbreak of World War II and the need to use metals for the defense industry.Because the can was never marketed, it is one of the rarest and most valuable packages in the Company collection.Eventually a new design for cans was created and introduced to the American market in 1960.
More on Journey
- Driving Home the Message of Atlanta's Civil Rights Legacy
- Meet Shirley Hasley: The Accidental Coke Model Who Helped Make History
- A Slice of Coca-Cola History: Beloved Kentucky Bottling Plant Reborn as Mellow Mushroom Pizzeria
- Sitting In and Standing Up: Unsung Heroes of Civil Rights Movement Reflect on Soda Fountain Protests
- Coca-Cola Salesman's Career in Mississippi Started During Civil Rights Movement