We have posted about our Sprite Boy character several times in the past. You can read an older post about how he was used to introduce the concept that "Coke" = "Coca-Cola" in our advertising in the 1940s. The one consistent feature about Sprite Boy is that he did not have legs, until yesterday. I came across a renderings of what Sprite Boy could look like with legs on a "Minitoon" logo. While we do not have the complete history on this peice, we are speculating that Walter Lantz, who did animated cartoons for Coca-Cola in 1948 , might have proposed using Sprite Boy as one of the animated characters in the short films he produced for the Company.
More on Journey
- How is a Famous Normal Rockwell Illustration Connected to a Coca-Cola Bottler in Virginia?
- How Italy Celebrates Carnival
- Coca-Cola Named Official Soft Drink of Major League Baseball in Digital-Driven Partnership
- Andy Warhol and Coca-Cola: From Classic to New Coke and Back Again
- 4 Fun, Little-Known Facts About Fanta