Football fans are uniting around the world by trading
Panini Stickers. No, not stickers of the beloved Italian sandwich but ones that
feature the 32 qualified teams of the 2014 FIFA World Cup. The Panini
Online Sticker Album presented by
From Tangible to Digital
For almost half a century, Panini Sticker cards have been a football fan favorite providing a tangible way for FIFA World Cup fans to participate in the games. The main objective is to collect every player from each team to eventually fill the Panini album. In order to do so, players much interact and trade with others to collect the cards they are missing.
Panini Stickers were introduced during the 1970
FIFA World Cup in Mexico. Since then they have evolved to include a wider
audience. In 2006,
“For us to launch the online album and give fans everywhere access
to get that same excitement of opening and trading a physical pack of player
cards… is just incredible,” says Tony Francis, Digital
Strategy at The
Described as the “perfect trifecta” by Francis—FIFA, Panini,
Sticking with Fans
“The growing numbers validate the role that digital plays in connecting Coke fans,” explains Francis. “With the right content and the right passion, it shows the fundamental role digital plays in our marketing campaigns.”
integrate the company’s 2014 FIFA World Cup marketing campaign, “The World's Cup”, Coke has introduced The
“We know Panini is a huge passion point among fans. Now we are bringing fans into the conversation,” says Francis.
To broaden the conversation the online game site supports eight languages: English, French, German, Arabic, Portuguese, Spanish, Italian, Russian, and is very visual/ intuitive allowing all nationalities to play.
Join the Action
If you haven’t joined in on all the action yet, we’ll help you get started. Use the code: #WorldsCup to unlock a new pack when you play here. If mobile gaming is more your speed, that’s an option too. This year the 2014 FIFA World Cup Panini Stickers are now available on iOS and Android devices. And for those who prefer to stick with the physical albums, fans can find them at a variety of stores. But no matter how you play, get started today and join the millions of fans who have already unlocked the excitement.