Long ago Sprite® cemented its place in hip-hop, and today it continues to be a key part of brand’s DNA. For over 30 years, Sprite has supported and embraced the hip-hop community through collaborations with legendary hip-hop icons and contemporary greats, such as A Tribe Called Quest, Pete Rock & C.L. Smooth, Grand Puba and Grandmaster Flash, 2Pac, Notorious B.I.G., Drake, Nas, Missy Elliott, J. Cole and many more.
Now, cool, crisp, refreshing lemon-lime Sprite will be even cooler with the help of six hot rappers for the Summer Sprite Cold Lyrics Series. Starting this month, limited-edition Sprite packaging will feature cold lyrics from Vince Staples, Lil Yachty, DRAM, Vic Mensa, Kamaiyah and Kap G. Each artist was chosen by Sprite because of their unique perspective and reputation for staying true to themselves.
The cold-inspired lyrics will appear on limited-edition 16-ounce Sprite cans and 20-ounce Sprite bottles to remind fans how cool, crisp, refreshing and delicious Sprite is, especially on a hot summer day. Check out each artist’s cool, crisp, refreshing words:
“YOU THIRSTY, PLEASE GRAB A SPRITE” – Vince Staples
“CAUSE IT GET COLD LIKE MINNESOTA” – Lil Yachty
“FEELING COOLER THAN THE APRIL BREEZE” – DRAM
“I MUST ADMIT, YOU WAY TOO COLD” – Vic Mensa
“I'M JUST RIDING, CHILLIN; THIS IS HOW I’M LIVING” – Kamaiyah
“WRIST ON FROZE” – Kap G
“Sprite was one of the first brands ever to recognize the power of hip-hop more than 30 years ago. It has always celebrated authenticity and collaborated with a variety of emerging, established and legendary artists,” said Bobby Oliver, director, Sprite & Citrus Brands, Coca-Cola North America. “This year, the Summer Sprite Cold Lyrics Series is a new way for us to shine the spotlight on cool, crisp, refreshing, lemon-lime Sprite and these six incredibly talented artists who are making their own mark and represent the next generation of hip-hop stars.”
The Summer Sprite Cold Lyrics Series will be available for a limited time only at convenience retail and other retail stores nationwide. Also, the program is the latest expression of the brand’s Wanna Sprite campaign, which launched last fall. The campaign puts cool, crisp, refreshing Sprite front and center and gives a nod to what it means to be a Sprite endorser – authentic, transparent and refreshingly honest.
“Sprite is always bringing new material to the table to stay in touch with our fans and hip-hop culture,” said Oliver. “We’ve seen great social media response since we launched the Wanna Sprite campaign and know our fans will enjoy the Summer Sprite Cold Lyrics Series with our artist endorsers.”
Fans will have several ways to connect with Sprite this summer. The brand will celebrate delicious lemon-lime Sprite and each of the Summer Sprite Cold Lyrics Series artists on its social channels by showcasing the “Sprite-sized Endorsers,” which are miniature figurine versions of all six artists. For example, from June 22 to June 25 in Los Angeles during the BET Experience at L.A. LIVE presented by Coca-Cola®, the “Sprite-sized Endorsers” will give fans special access to the annual entertainment fest via Sprite social channels.
From June 26 through August 28, fans will also have the opportunity to win exciting prizes when they purchase the limited-edition Sprite cans and bottles. After each purchase, fans can log on to www.Sprite.com via mobile device and scan a photo of the 16-ounce can lyric or 20-ounce bottle cap code. With each scan, fans can earn the chance to instantly win one of more than 150 prizes each day, including custom Xbox One S consoles, drones, BMX bikes, neon signs, instant cameras, pocket DJ mixers, wireless Bluetooth speakers, and swag from Nike, GameStop, Sprite and more.
All summer long, fans can keep up with the Summer Sprite Cold Lyrics Series social conversation by following and participating on Twitter and Instagram using the hashtag #WannaSprite and checking out the Sprite Tumblr page at http://sprite.tumblr.com.
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