Women are a powerful force in their local economies and communities. In fact,
In the United States alone, women-owned businesses employ 7.5 million workers, delivering an economic impact of more than $3 trillion. For perspective, if U.S.-based women-owned businesses were their own country, they would have the fifth-largest GDP in the world. This is a win for all of us, because women typically reinvest 90 percent of their income into family and community.
Recognizing the impact of empowered women,
In North America,
The Adelante Movement
Unleashing the entrepreneurial and economic potential of Latinas is at the heart of The Adelante Movement, which was founded by media personality, entrepreneur and female empowerment advocate Nely Galán. Since 2015, the Adelante program has offered skills training to more than 15,000 women on achieving economic independence. Adelante participants learn how to take their businesses to the next level through skills development on building capacity, networking opportunities and business-building resources.
As Candy Ramirez, a young mother juggling two jobs and college, decided to turn her love of baking into a career. She found inspiration and empowerment from The Adelante Movement.
“Adelante was a turning point for me,” says Candy. “For the first time, I was around other women who had careers while also raising families. It showed me I could do that, too.”
Learning how to market her business with training from Adelante helped Candy’s Cakes & More take off. With digital tools, Candy’s business gained greater recognition and received sponsorship from a major cake company. Celebrities and companies began requesting her cakes, and Candy has been asked to share her skills beyond her home state of Arizona, including in New York and Texas. The Adelante Movement inspired Candy to launch #QueenBeeBaker, a positive online mentoring movement to support and encourage other bakers.
Candy’s story is one of many that highlight Adelante as a benefit to business and life.
The Adelante Movement is working to reach women before they enter the workforce through its college pilot program. Beginning this month through end of year, empowerment workshops and events are planned for aspiring women entrepreneurs at colleges in Arizona and Colorado.
Self Made, also launched by Galán, is a platform that harnesses the new revolution of entrepreneurship led by multicultural women. It provides inspiration, training, digital tools and access to resources to help all women become Self Made and live a rich life in every way.
In The Black and More
Empowering African-American women is the focus of In the Black and Impact Odyssey, two organizations launched by Odyssey Media. African-American women are starting businesses at a rate six times the national average, and these programs provide access to training, networking, and resources via live events and webinars, with the ultimate goal to lead participants toward economic prosperity.
In the Black targets women who are established entrepreneurs, while Impact Odyssey focuses on women entering their entrepreneurial journeys. Impact Odyssey offers curriculum such as “How to Open a Restaurant” and “Starting a Business as a Single Mom.”
Coca-Cola also proudly supports The National Coalition on Black Civic Participation (NCBCP)’s Black Women's Roundtable “Healthy, Wealthy, Wise” program and Girls Inc., among other women empowerment programs.
Learn more about
More on Journey
- 2016/17 Sustainability Update
- 2016/17 Sustainability Update: Women's Economic Empowerment
- 2016/17 Sustainability Update: Women's Economic Empowerment Infographic
- Ground Zero for What’s New and What’s Next: Why Coke’s Venturing & Emerging Brands Team Keeps Coming Back to Natural Products ExpoWest
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