Women are a powerful force in their local economies and communities. In fact, Coca-Cola believes there is no better investment than women to spur economic growth and foster sustainable development.
In the United States alone, women-owned businesses employ 7.5 million workers, delivering an economic impact of more than $3 trillion. For perspective, if U.S.-based women-owned businesses were their own country, they would have the fifth-largest GDP in the world. This is a win for all of us, because women typically reinvest 90 percent of their income into family and community.
Recognizing the impact of empowered women, Coca-Cola launched 5by20 in 2010. The initiative aims to enable the economic empowerment of 5 million women entrepreneurs across the Coca-Cola value chain by 2020. This includes small businesses the company works with in more than 200 countries. From fruit farmers and artisans, to retail owners and suppliers, 5by20 works to help women overcome the barriers they face to business success.
In North America, Coca-Cola supports six programs contributing to 5by20 goals: The Adelante Movement, In the Black, Impact Odyssey, Self-Made, National Council of Negro Women and Supplier Training & Empowerment Program (STEP). Through these programs, 20,000 women in North America have been empowered as part of the 5by20 initiative.
The Adelante Movement
Unleashing the entrepreneurial and economic potential of Latinas is at the heart of The Adelante Movement, which was founded by media personality, entrepreneur and female empowerment advocate Nely Galán. Since 2015, the Adelante program has offered skills training to more than 15,000 women on achieving economic independence. Adelante participants learn how to take their businesses to the next level through skills development on building capacity, networking opportunities and business-building resources.
As Candy Ramirez, a young mother juggling two jobs and college, decided to turn her love of baking into a career. She found inspiration and empowerment from The Adelante Movement.
“Adelante was a turning point for me,” says Candy. “For the first time, I was around other women who had careers while also raising families. It showed me I could do that, too.”
Learning how to market her business with training from Adelante helped Candy’s Cakes & More take off. With digital tools, Candy’s business gained greater recognition and received sponsorship from a major cake company. Celebrities and companies began requesting her cakes, and Candy has been asked to share her skills beyond her home state of Arizona, including in New York and Texas. The Adelante Movement inspired Candy to launch #QueenBeeBaker, a positive online mentoring movement to support and encourage other bakers.
Candy’s story is one of many that highlight Adelante as a benefit to business and life.
The Adelante Movement is working to reach women before they enter the workforce through its college pilot program. Beginning this month through end of year, empowerment workshops and events are planned for aspiring women entrepreneurs at colleges in Arizona and Colorado.
Self Made, also launched by Galán, is a platform that harnesses the new revolution of entrepreneurship led by multicultural women. It provides inspiration, training, digital tools and access to resources to help all women become Self Made and live a rich life in every way.
In The Black and More
Empowering African-American women is the focus of In the Black and Impact Odyssey, two organizations launched by Odyssey Media. African-American women are starting businesses at a rate six times the national average, and these programs provide access to training, networking, and resources via live events and webinars, with the ultimate goal to lead participants toward economic prosperity.
In the Black targets women who are established entrepreneurs, while Impact Odyssey focuses on women entering their entrepreneurial journeys. Impact Odyssey offers curriculum such as “How to Open a Restaurant” and “Starting a Business as a Single Mom.”
In addition, Coca-Cola is a partner of the National Council of Negro Women, supporting its Economic and Entrepreneurial Development Center, which offers courses such as “Managing a Business.” And, closely touching the business is Coca-Cola’s Supplier Training & Empowerment Program (STEP), designed to help its women-owned supplier companies stay competitive and grow their businesses. However, all women-owned businesses in the United States are eligible to participate in STEP.
Coca-Cola also proudly supports The National Coalition on Black Civic Participation (NCBCP)’s Black Women's Roundtable “Healthy, Wealthy, Wise” program and Girls Inc., among other women empowerment programs.
Learn more about Coca-Cola’s 5by20 initiative.
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