As a global corporation, the Coca-Cola Company has a strong commitment to diversity and has won several national awards recognizing this commitment. And now the Hispanic Association on Corporate Responsibility (HACR) has honored the Company, giving Coca-Cola high marks in its Corporate Inclusion Index.
HACR is an influential advocacy organization that represents 16 national Hispanic organizations in the United States and Puerto Rico. Since 1986, the organization has advocated for Hispanics to be included in corporate America at a level that equals their economic contributions to the country.
Measuring Diversity in the Workplace
Their survey measures the Hispanic inclusion strategies of all Fortune 100 companies and HACR corporate members. The index measures companies in four areas: employment (workforce and recruitment), procurement (spending), philanthropy (community investment) and governance (leadership). In 2011, out of 100 possible points, Coca-Cola scored an 85—the third-highest score for Fortune 100 companies. Other corporations included in the survey are AARP, Intel, IBM, Kraft Foods, Kroger, McDonald’s, Target and more.
A Powerful Group of Americans
According to HACR, Hispanics are the fastest-growing group of American consumers, employees, business owners, taxpayers and voters. The 44 million Hispanics in this country represent 14 percent of the total population.
At Coca-Cola, diversity is one of seven core values, along with leadership, passion, integrity, collaboration, quality and accountability. The Company has taken several steps to ensure a diverse workplace, from the creation of programs to attract, retain and develop diverse talent to support systems for groups with diverse backgrounds to employee education tailored to helping the company master the skills needed to achieve sustainable growth.
In addition to receiving this high score from HACR, three Hispanic leaders at Coca-Cola have been honored recently. They are:
• Rudy Beserra, vice president, Latin Affairs, who received a 2011 NFL Hispanic Heritage Leadership Award for his professional and philanthropic contributions during Hispanic Heritage Month.
• Frank Ros, vice president, Hispanic Strategies, who was named one of HispanicBusiness magazine's Top 100 Influentials for his contributions in the areas of diversity and inclusion.
• Victor Sanchez, region customer care director, who was selected as a member of the 2012 class of Leadership Georgia, a training program for young business, civic and community leaders with the desire and potential to work together for a better Georgia.
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