Haiti Hope Project
We know that the January 12 earthquake will have long-lasting effects on the people of Haiti. We believe that the
Mango is one of Haiti's largest exports. We believe there is an opportunity to foster long-term development and growth in Haiti by helping to build a sustainable mango juice industry.
On March 31, 2010 we announced the Haiti Hope Project and Odwalla Haiti Hope Mango Lime-Aid. By donating 100 percent of the profits from the sale of designated Haiti Hope beverages, the Project will help facilitate Haiti's recovery and create opportunity for 25,000 mango farmers and their families by developing a sustainable mango juice industry. The Haiti Hope Project seeks to double the income of these farmers and raise their standard of living. The product will be available at select retailers.
The Project brings together a coalition of private and public sector partners who are investing $7.5 million in this ambitious endeavor over the next five years. The Company will invest $3.5 million in the Project, including 100 percent of the profit from the Odwalla Haiti Hope Mango Lime-Aid.
IDB's Multilateral Investment Fund (FOMIN), which focuses on poverty reduction through work with micro, small and medium-sized enterprises, has made the Haiti Hope Project eligible for $3 million in funding, and expects to soon obtain its board's approval for the grant.
Consumers can support the Haiti Hope Project by purchasing the Odwalla beverage. Anyone can contribute to the Project by texting "mango" to 50555 via their mobile device.
Momentum for the project continues as, on August 18, 2010, USAID announced plans to provide an initial contribution of $1 million to the Haiti Hope Project, providing the opportunity for the parties involved to augment the sustainable agriculture work already happening in Haiti.
The Company used its marketing assets to encourage Americans to give.
We estimate the
Working together with governments and NGO groups,
rasserie de la Couronne, the
In 1983, the local bottling facility, Brasserie De la Couronne, was acquired by the Jaar family. Significant improvements were made to increase the plant´s productivity in 1995. The technical infrastructure was updated, and the size of the plant was increased. Brasserie de la Couronne celebrated its 75-year anniversary in 2003.
Economic Impact and Job Creation
The very local nature of the
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