We feel fortunate to be able to help those in dire need, from providing bottled water to using our delivery vehicles for aid distribution and associate volunteerism.
Our system is in a unique position to provide assistance during and after natural disasters. Our large distribution network allows us to deliver necessities quickly and to reach communities not easily accessible.
Earthquake relief in Japan
After the Great East Japan Earthquake of 2011 and the tsunami that followed, we knew we had to join forces with IFRC to provide relief. Because Japan has more vending machines than any other country in the world, we installed special Coca-Cola vending machines that make it easier for the public to support earthquake victims in the hardest-hit areas of the country. Red "charity buttons" on the units (designed by Tone Coca-Cola Bottling Company in collaboration with the Japanese Red Cross Society) provide consumers the option of donating either 10 yen or 100 yen (approximately $0.12 or $1.23) to the charity while purchasing their favorite beverage. All donations made through September 2011 supported victims of the Japan earthquake; contributions made after that will support the Japan Red Cross general disaster relief operation fund. As of July 2011, the Coca-Cola system has pledged $33 million to the ongoing relief and recovery efforts in Japan.
Flood relief in the United States In 2011, tornadoes and floods took a devastating toll on the states of Alabama, Georgia, Louisiana, Mississippi, Missouri and Tennessee. The Coca-Cola Foundation and the Coca-Cola system awarded grants totaling $600,000 to the affected areas to assist with emergency relief efforts. One particularly hard-hit place was Joplin, Missouri, which was devastated after a tornado touched down in May. Within 24 hours, Coca Cola Refreshments and independent bottlers began providing beverages and assisting with relief efforts -- from removing debris from local parks and homes to moving appliances from houses and patching roofs. In addition, the Coca-Cola system donated more than 8,000 cases of Dasani® bottled water and sparkling beverages throughout the afflicted and surrounding areas.
The Coca-Cola system's response to the January 12, 2010 earthquake in Haiti was immediate. The Company donated $2 million to the Red Cross, and more than 1 million liters of water and other Coca-Cola beverages traveled by land, air and sea to reach those in urgent need. Learn more about this and other ways we are committed to the health and vitality of the Haitian people and their economy.
In 2009, The Coca-Cola Export Corporation (TCCEC) Pakistan supported the rehabilitation of Internally Displaced Persons (IDPs) of northern areas of Pakistan. An estimated 3 million people were forced to leave their homes due to security issues. TCCEC donated Rs.8.1 million to National Commission for Human Development (NCHD), which actively worked on building temporary homes, medical camps, makeshift schools & setting up trauma counseling centers. TCCEC also donated Rs. 5.0 million to Chief Minister Punjab's fund for IDPs.
A clean drinking water project was also launched in a local school of Haripur area, directly benefiting 3,000 students and their families.
In China, Coca-Cola donated and pledged $2.8 million in cash and in-kind donations to the victims of the devastating 2008 earthquake in Sichuan. In the early hours following the earthquake, our operations started providing aid relief, such as clean drinking water and financial support, to the victims and rescue workers. During the three days of national mourning, we stopped all advertisement in China, including television commercials.
Disaster preparedness can be just as important as disaster relief. In Thailand, we have a partnership with the Thai Red Cross Society that involves an intensive training program on first aid and disaster-relief basics, conducted by the Red Cross. Approximately 500 Coca-Cola system associates across the country have participated and are prepared for a decentralized rapid-response deployment in emergencies.
Even though we do not have any business operations in Myanmar, the Coca-Cola system actively supported the disaster relief efforts following Cyclone Nargis which occurred in May 2008. By working with the Thai humanitarian and government organizations, our system provided 240,000 bottles of 600-mL Namthip bottled water to the victims of the cyclone.
And, villages in Aceh, Indonesia, are still suffering from the effects of the 2004 tsunami. With partners, we helped enable long-term provision of a water supply and public sanitation to some of the still-affected areas. This program is helping an estimated 7,000 villagers by providing water and promoting long-term hygiene and sanitation awareness.