We measure key product and package quality attributes by focusing on ingredients and materials, and regulating manufacturing, bottling and distribution, of The Coca-Cola Company products to ensure those products meet Company requirements and consumer expectations in the marketplace.

As The Coca-Cola Company expands our beverage portfolio and supplier base to meet the increasing demands of growing and developing markets around the world, customer and consumer expectations and regulatory scrutiny continue to rise. The global nature of our business requires that the Coca-Cola system has the highest standards and processes to ensure consistent quality -- from our concentrate production to our bottling and product delivery.

To ensure such consistency and reliability, the Coca-Cola system is governed by the Coca-Cola Operating Requirements (KORE), a new management system which replaced The Coca-Cola Management System (TCCMS) in January 2010. KORE enables the Coca-Cola system to address the changing business landscape while supporting our Company's strategic growth plans by creating an integrated quality management program which holds all of our operations, system wide, to the same standards for production and distribution of our beverages.

KORE guarantees the highest standards in product safety and quality, occupational safety and health and environmental standards across the entire Coca-Cola system by outlining clear requirements for the policies, specifications and programs that guide our operations. With endorsement from leadership throughout the Coca-Cola system, KORE integrates business and quality objectives and aligns them with consistent metrics to monitor performance; integrates preventive action as a management tool with more rigorous demands when introducing new products and services; incorporates Hazard Analysis and Critical Control Points (HACCP) into our system standards; manages risk in our Company, bottling operations and across our supply chain; and defines problem-solving methods and tools to drive consistent quality with improvements.

To stay current with new regulations, industry best practices and marketplace conditions, we consistently reassess the relevance of our requirements and guidelines not only in manufacturing, but throughout the entire supply chain. We continually refine our requirements to further insure that KORE embodies the most recent and stringent manufacturing processes.

To establish a governance process, each business within the Coca-Cola system implements, documents and maintains a safety and quality system in accordance with KORE requirements. Compliance to KORE requirements and guidelines is monitored system wide to further support the integrity of our products.

Ensuring the safety and quality of our products has always been at the core of our business and is directly linked to the success of The Coca-Cola Company. Our Company's Global Product Quality Index rating has consistently reached averages near 94 since 2007, with a 94.3 in 2010, while our Company Global Package Quality Index has steadily increased since 2007 to a 92.6 rating in 2010, our highest value to date.

Understand our manufacturing process and its primary environmental impacts.

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