Coca-Cola Life – a low-calorie cola naturally sweetened with stevia and sugar – is making its debut this week with a pilot test in Argentina1.
Life contains 64 calories per 355-ml/12-oz. serving, about half the calories of Coca-Cola. Its unique taste and brand identity
will appeal to consumers seeking a great-tasting, low-calorie naturally sweetened
cola, company leaders said today during a press event in Buenos Aires.
The product, which has been in development for several years, joins The Coca-Cola Company’s global portfolio of more than 3,500 beverages, nearly 25 percent of which are low- and no-calorie. Coca-Cola Argentina offers more than 70 beverages, 45 percent of which are low- and no-calorie.
“We’ve tapped into our innovation expertise to capture the magic of our secret formula in our first low-calorie, naturally sweetened cola,” said Stephan Czypionka, director of marketing, Coca-Cola Argentina. “Coca-Cola is loved by Argentinians… and with its unique taste profile, we are confident Coca-Cola Life will meet the standards our consumers expect.”
Starting today, Coca-Cola Life can be found throughout Argentina in a variety of packages, including PlantBottle packaging. The company will continue to assess consumer needs and tastes around the world in planning Coca-Cola Life launches in additional markets.
Sweeteners made with stevia– a plant in the chrysanthemum family native to Paraguay – are 200 to 400 times sweeter than table sugar, but add no calories to the foods and beverages in which they are used. Coca-Cola currently uses stevia leaf extract sweeteners in more than 45 products in 15-plus countries, in combination with fruit juice, sugar and other low- and no-calorie sweeteners.
1Coca-Cola Life qualifies as a “low-calorie” beverage under Argentina’s label regulations.