In Switzerland, we like to approach stakeholder engagement differently – on the football pitch.
Coca-Cola system employees in Switzerland pose for a group shot ahead of their match with the Swiss parliament.
This is how a team of
Staged at the site of
The friendly match between Coca-Cola and FC Nationalrat has become a tradition over the past few years, with a non-partisan selection of parliamentarians from both chambers of the Swiss parliament (the legislative bodies of the National Council and the Council of States) playing against a selection of Coca-Cola system employees from Brüttisellen, Bolligen and Vals.
The last time the two teams met, Team Coca-Cola beat Team FC Nationalrat 8-1 after a penalty shoot-out. This year's showdown saw Team Coca-Cola rise to victory again, beating their political friends 3-2 in a closely contested game.
The match was followed by an informal barbecue, giving system employees the chance to mingle with the politicians and chat about our new Refresh 2020 campaign. This launched last month in Switzerland and calls on people to “Be Active and Feel Good”.
As well as educating consumers about the importance of balancing calories in with calories out (‘energy balance’), the campaign gives
For example, this year is the 10th anniversary of the
As well as the Junior League,
“Our annual friendly match with FC Nationalrat is both a fun event and a valuable networking opportunity, giving us the chance to engage with key decision makers in the Swiss parliament and strengthen our ties with these important
Alex Maycock, Head of Immediate Consumption for CCHBC (left), with National Councillor Eric Nussbaumer of the Socialist Party.