For more than 20 years, Coca-Cola has supported The White House Easter Egg Roll to encourage kids to get outside and be active at the first sign of spring.
On Monday, April 1, Coca-Cola will again take part in what has been a Washington, D.C. tradition for more than 100 years by refreshing families and volunteers with Dasani, Minute Maid juice boxes, Honest Tea and Honest Kids, and providing special event recycling bins throughout the South Lawn of the White House and the National Mall.
Coke has broadened its support of the iconic, rain-or-shine event over the last four years through a partnership with the National Parks Foundation and First Lady Michelle Obama’s “Let's Move Initiative” to raise a healthier generation of kids. In 2010, Coke created a recycling system by providing bins and ensuring they were processed and re-created back into beverage containers. Through a partnership with the National Parks Foundation and working with the National Parks Service and the Trust for the National Mall, the company added more than 250 permanent recycling bins to the National Mall.
In 2011, Coke hosted the Egg-tivity Zone, a multi-sport experience on the South Lawn encouraging children to “Get Up and Go!” (the theme of the 2011 Easter Egg Roll). The company also pulled in local sports partners to support the event – including professional athletes from the Washington Redskins, Washington Mystics, Washington Nationals and D.C. United – who helped kids through the obstacle course, soccer, football and baseball activities.
Last year, more than Coca-Cola 65 volunteers donated 55,000 servings of low- and no-calorie beverages at the event.
“Our goal is to make a positive difference in the community," said Dori Silverman, director of marketing, Coca-Cola Refreshments. "Monday’s event is a great way to be brand ambassadors about our zero- and low-calorie beverage options and motivate us all to be good stewards of the environment."
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