Ocean Conservancy helps educate and empower citizens to take action on behalf of the ocean. From the Arctic to the Gulf of Mexico to the halls of Congress, Ocean Conservancy brings people together to help find solutions for our planet. In fact, for nearly three decades, International Coastal Cleanup (the Cleanup) has mobilized millions of people to participate in the world's largest volunteer effort to help clean our oceans and waterways.
Since 1995, The Coca-Cola Company has sponsored the Cleanup and Ocean Conservancy through educational outreach, community engagement, research, industry collaborations, marketing and more. Coca-Cola volunteers play an active role in the annual Cleanup. Last year, more than 24,000 Coca-Cola associates, family and friends rolled up their sleeves and helped clean 1,300 miles of coastline in 27 countries.
The International Coastal Cleanup is the Company's premier litter abatement partnership. In 2011, The Coca-Cola Foundation gave a $1.5 million grant to Ocean Conservancy over three years to support the Trash Free Seas Initiative. This initiative aims to rid the ocean of harmful trash and prevent debris from reaching the water through global cleanup efforts, education, community engagement, research, industry collaborations and thought leadership.
Our partnership with Ocean Conservancy is important, as it aligns with our 2020 packaging goal to reach a 75% recovery rate of bottles and cans in developed markets, and also serves as a reminder that proper disposal and recycling is essential to protect the world's waterways and oceans.
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