Chairman and CEO Muhtar Kent presented the commitments to contribute to healthier, happier and more active communities during a press event at the World of
“As the world’s leading beverage system, we believe we have a role to play in helping create solutions,” Kent said. “For us, this is an evolution, not a revolution... an elevation, not a revelation. This is the next step in our ongoing journey.”
These commitments, which apply to the more than 200 countries where
Kent highlighted many steps
Coca-Cola will measure the scale and progress of these efforts on comingtogether.com, which details the four commitments and related programs, and provides a platform for feedback and dialogue on how to collectively promote choice, energy balance and movement.
“Think of this as an invitation to come and partner,” Kent added. “We don't have all the answers... this will only be solved by closer collaboration between business, government and civil society.”
Success Starts at HomeTo help people in Coke's own backyard lead healthier lives, The
The funds will support two statewide programs: Georgia SHAPE, Governor Deal’s drive to reduce childhood obesity by promoting physical activity starting in elementary schools, and the University of Georgia’s Walk Georgia initiative. A $1 million pledge will enable Georgia SHAPE to train teachers and other education professionals on how to lead physical activities and provide nutrition education. Another $1 million pledge will support the expansion of Walk Georgia, which makes physical activity more engaging and fun.
Governor Deal said these funds "will go a long way toward helping us and improving the lives of children in our state." In Atlanta, the foundation will provide a $1 million grant to the Centers of Hope program, which brings physical activity, leadership development, nutrition education and academic enrichment to almost 2,000 young people. "I’m here this morning happily, but also gratefully, because we have a global champion like Muhtar Kent and a company like
These public-private partnerships will serve as best-practice examples other cities and states can learn from and potentially scale, Kent said.
“What we’re doing is welcoming everyone to come together in this important conversation,” he continued. “Ultimately, we know that, together, we can make a difference. We can improve awareness for energy balance and begin to build a healthier future for people across our state and all around the world.”
More on Journey
- From Farm to Fridge: The Lowdown on Stevia
- European Soft Drinks Sector Commits to 10% Sugar Reduction by 2020: Beverage industry joins forces to triple pace of sugar reduction
- Our Way Forward: How We're Keeping People at the Heart of Our Business
Coca-ColaChile Got More Consumers Trying Coke Zero
- Leading the Way: The Innovative Ways the British Soft Drinks Industry Is Helping to Reduce Sugar Intake