The Coca-Cola Company’s goal to economically empower 5 million women globally by 2020 aims to enhance local communities while simultaneously building its value chain. The 5by20 initiative’s attempt to address common barriers facing women in the market is critical to driving growth. Today, 5by20 programs are live in more than 40 countries.

In one of Coke’s key markets, India, the company and its bottling partners have carved out a unique path for local women that is driving both the 5by20 goals and business growth. Next week (Sept. 8-12), through the “Women of the Web” Blogger Trip 2014, Coke will welcome eight independent American "mom bloggers" to India to see first-hand how its investment in women is playing out. The five-day experience will expose the bloggers to the various 5by20 initiatives aimed at building capability and providing access to resources through new and expanded projects in rural communities.

The bloggers will observe how an estimated 131,000 women are benefiting in communities such as those in New Delhi, Jaipur, Ahmedabad, Dasna and Bangalore. Site visits to the Soda Village and the Splash Bar are among the initiatives empowering women, firstly, by rejuvenating the village reservoir and improving access to water for an estimated 20,000 inhabitants’ needs, and secondly, by building an innovative cooler that provides affordable Coke products and entrepreneurial opportunities. The bloggers will be able to understand how these initiatives are contributing to local development. “Women of the Web” aims to combine the 5by20 impact made in India and the bloggers’ individual interests, with Coca-Cola at the center.

The mom bloggers will get the chance to interact with the women engaged in these programs. Later, they will share their perspectives on 5by20 aimed at poverty alleviation for local women in light of the innovation and relevance of the various Coke systems in place. Stay tuned. 

Meet the Mom Bloggers

Cheryl Contee                 



Cheryl Contee

Fission: http://fissionstrategy.com/

Cheryl’s Fission Strategy specializes in helping nonprofits and foundations use social media to create social good. She has won numerous awards as both one of the top African-American and top female voices on the internet and in the technology space. Cheryl has been interviewed by The New York Times, The Washington Post, CNN, MSNBC, the BBC and many others and has had a regular column on The Huffington Post

Stacy Morrison                  



Stacy Morrison

BlogHer: http://www.blogher.com/

Stacy is editor-in-chief/VP of content programming at BlogHer, Inc., the largest publishing network for women in social media, reaching more than 100 million women a month. Before joining BlogHer, she was an award-winning magazine editor for 22 years, last editor in chief of Redbook magazine, and previously editor in chief of ONE: Design Matters (an award-winning dot.com-era launch) and Modern Bride, as well as executive editor at Marie Claire and launch managing editor at Conde Nast Sports for Women and Time Out New York. She is also author of the best-selling memoir Falling Apart In One Piece, and is currently working on her second book. 


Amy Bellgardt                    



Amy Bellgardt

Mom Spark: http://momspark.net/

Oklahoma-based Amy was a stay-at-home mom who created MomSpark in 2008 as a way to exchange tips and share stories with other mothers. Today her site has 4 writers and covers everything from travel to fashion to arts & crafts. When Walmart was looking for prominent mommy bloggers to feature in an ad, they chose her. Her Twitter, Facebook, Instagram and Pinterest following gives her a reach of almost 150,000 people.

Christine Young                                



Christine Young

From Dates to Diapers: http://www.fromdatestodiapers.com/

It is amazing that Christine finds time for her blog seeing as the Austin, Texas, mom has seven children between the ages of 3 and 13. The goal of her blog is to spread the word about making family life fun! She was recently tapped as one of Nielsen’s Top 50 Power Moms. And, like Amy Bellgardt, Christine Young was featured in Walmart’s mommy blogger ad campaign. Her blog has been nominated for numerous awards and she has close to 20,000 followers on Twitter.

Leanette Fernandez       



Leanette Fernandez

Teachme2save: http://teachme2save.com/

Leanette lives in South Florida with her husband and two children. In 2010 she started a blog so she and other families could share ideas how to save time, money, and sanity! She has been quoted numerous times on TV programs and in newspaper articles. Leanette has close to 50,000 combined followers on Facebook and Twitter.

Kim Ritter                            



Kim Ritter

2KidsandaCoupon: http://twokidsandacoupon.com/

As you can tell by the name of her blog, Kim is the mother of two. What started out as an effort to share ideas about coupon savings with her friends in Iowa has blossomed into a nationally recognized site for product reviews, recipes, activities, and more. She has 22,000 likes on Facebook, 27,000 followers on Twitter, and more than 5,000 Pinterest pins.

Mary Edwards                   



Mary Edwards

Go Adventure: http://www.goadventuremom.com/

Mary writes about the impact women have upon their communities and encouraging families to get outdoors. She’s passionate about supporting female entrepreneurs in the outdoor industry who impact outdoor gear designed specifically for women. As an expert in traveling with kids and family outdoor adventures, Go Adventure Mom has been featured in publications such as The New York Times, Parenting, Parents, ABC, and Utah Business Magazine.


Roxanne Davis                  



Roxanne Davis

Doha Mums: http://www.dohamums.com/

In 2008, Roxanne and her family moved from Houston, Texas, to Doha, Qatar. Needless to say, it was quite a transition for the mother of two children under four. Almost immediately, Roxanne noticed that the community of expat families needed some organization. Roxanne founded Doha Mums and it thrived. Today, the group has more than 1500 members and close to 12,000 likes on Facebook.