and its partners in Mexico have worked together
to plant millions of trees and improve water harvesting, creating what ranks as
the most important eco restoration project in the world.
This strong praise for the eight-year-old project –
National Program for Reforestation and Water
Harvesting – comes from a prominent environmentalist and researcher in
Ernesto C. Enkerlin Hoeflich of the Monterrey
Institute of Technology and Higher Education. Enkerlin is also president of the
World Commission of Protected Natural Areas.
“The project is benefiting over a thousand communities
as millions of trees are planted, water is harvested and other direct and
indirect benefits are gained,” Enkerlin said in a recent independent analysis
of the project. “It is also one of the few programs that performs multi-year
maintenance to its reforestation acres to ensure success in the medium and long
The program launched in 2007 to contribute to
Coca-Cola’s goal of replenishing 100 percent of the water used in the company’s
achieved that goal last year in Mexico. It is sponsored by the Coca-Cola
Mexico, along with the country’s National Forestry Commission, the National
Commission of Protected Natural Areas and the environmental group Pronatura.
"The National Program for Reforestation and Water
Harvesting is unique in the world,” said Adolfo Alaniz, director of Pronatura
Mexico. “The work of ecological restoration and recovery of forests through reforestation
and ongoing maintenance, with the participation of communities and the support
and government authorities, has generated significant benefits for
the communities involved.”
By the end of this year, the program will be
responsible for planting 70 million trees over its eight-year history.
"We are very proud of what we have achieved with
this project, building a platform for environmental restoration that maintains
and replenishes important resources such as forests and water in our country,
and at the same time, establishes a unique relationship with participating
communities," said Vivian Alegria, director of community affairs for the
Coca-Cola Foundation in Mexico. "Of course, we are very grateful with our
great allies and communities in the country, because without them we could not
have come this far."
Reforestation in watersheds is critical because it
contributes to the absorption of water in the soil and the replenishment of
springs, rivers and lakes.