Working to address global conservation challenges requires partnership and collaboration. World Wildlife Fund (WWF) and The Coca-Cola Company have been working together since 2007 to help conserve the world’s freshwater resources.
Read all about our partnership on our joint website.
Our global partnership is focused on helping to ensure healthy, resilient freshwater basins in the Mesoamerican Reef catchments in Mexico, Belize, Guatemala, and Honduras and the Yangtze River basin in China. Together, we are addressing the natural resource challenges that impact fresh water by measurably improving environmental performance across the company’s supply chain, integrating the value of nature into decision-making processes, and convening influential partners to solve global environmental challenges.
Progress toward these goals includes:
- Identified geographies where freshwater conservation efforts will be directed through 2020, with a focus on the catchments of the Mesoamerican Reef and the Yangtze River.
- Committed to sustainably source 13 key agricultural ingredients and released our Sustainable Agriculture Guiding Principles to support this work; worked to reduce greenhouse gas emissions across the entire value chain of Coca-Cola’s products through comprehensive reductions in manufacturing processes, packaging formats, delivery fleet, refrigeration equipment and ingredient sourcing; joined seven major consumer brands in founding the Bioplastic Feedstock Alliance, which will call upon leading experts to evaluate feedstock sources based on land use, food security, biodiversity and other impacts; and improved water-use efficiency 10 percent over 2010.
- Began to evaluate the impact of implementing sustainability standards on ecosystem services at a global level.
- Collaborated with key stakeholders in the Coca-Cola system, companies in the Coca-Cola value chain, civil society organizations working on freshwater conservation in our geographies, academic institutions performing research on natural capital, and multilateral initiatives that invest in projects to improve the global environment;
Engaged in the global water dialogue through participation at World Water Week in Stockholm and hosted a regional planning process event, “Water for Our Future,” in preparation for the 7th World Water Forum in Korea 2015. Partnership leaders shared examples of water challenges faced and solutions implemented with stakeholders and other private sector and NGOs working to address water challenges. You can read more about partnership challenges and solutions here.
Beyond the global partnership, WWF and The Coca-Cola Company collaborate locally in dozens of countries to create a more water-secure future.
Learn more about partnership progress in our Annual Reviews.
Read more about how we partner to advance water stewardship programs:
- Partnering to Advance Water Stewardship
- RAIN: Water for Africa
- Promoting Policy Reform and Collective Action through the 2030 Water Resources Group
- Water Funds: One Effective Solution to Global Water Challenges
- For a Village in South Africa, New Water System Changes Lives
- Project Catalyst: Grower-Led Partnership Inspires Progress
More on Journey
- First Coca-Cola Cargo E-Bikes Hit the Road in the Netherlands
- How Coke’s U.S. Business is Changing in Line with Consumer Tastes
- Thank You, Mum: 'Tough Times Don’t Last for Tough People'
- Project Last Mile Expands to Strengthen Health Systems in Liberia and Swaziland
- Infographic: Journey To $1 Billion With Diverse Suppliers