In its ongoing push to help consumers who are looking to reduce their sugar intake,
In fact, since 2005
For the new Coke Zero Sugar, the Company spent several months in research and development to bring consumers a sugar-free taste experience closer than ever to the 130-year-old original. This is the Company’s biggest product launch in the UK for a decade, and this summer it is giving away more than 4 million free samples of
Sporting a new name and a sleek new look, the signature red disk and black silhouette distinctly marks Coke Zero Sugar for those looking for a sugar-free option. The fresh packaging aligns with the new ‘One Brand’ look across
“It’s the biggest investment we’ve made in a new product launch for a decade,” says Jon Woods, general manager of
Simply dialing down the sugar content isn’t the end game for
“It’s about creating a drink that tastes great and replicates the taste and feeling you get from a drink that has sugar,” he says. “That’s not an easy task and it’s tricky to mimic. It takes time and testing. We've focused on that with this new recipe.”
Coca-Cola is also actively working to increase the share of low- or no-sugar drinks it sells. In Great Britain, that share is currently 45 percent; the goal is 50 percent by 2020. Coke Zero Sugar is sure to help toward meeting that goal.
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