With a shared vision of healthy waterways and improved livelihoods, benefiting people, nature and businesses, Trout Unlimited (TU) and Coca-Cola work together on water conservation projects in Montana, New Mexico and Utah.

Founded in 1959, TU’s mission is to conserve, protect and restore North America's cold-water fisheries and their watersheds. Water is a key ingredient in Coca-Cola’s products, and water is vital in the production of our beverages.  In addition to Coca-Cola’s dedication to responsible stewardship, the Company has a vested business interest in healthy water resources.

One of the largest projects for Coca-Cola and TU, in cooperation with other partners, has been in the Sun River in Montana, where partners worked together to invest in irrigation infrastructure upgrades to restore river flows while meeting agricultural water needs, resulting in 11.7 billion liters of water added to the flow of Sun River each year. Partners are also working in New Mexico’s Comanche Creek to restore floodplain connectivity, groundwater recharge and wetland integrity, and protect the Rio Grande cutthroat trout, and in the East Fork Bear River in Utah on an irrigation diversion improvement project that will benefit the Bonneville cutthroat trout, and is expected to permanently restore well over 3 billion liters of water per year.

Related Article: Trout & Coca-Cola: They Go Hand-in-Hand, Really