Three years after joining the Circular Economy 100 (CE100), The Coca-Cola Company becomes a Core Partner of the New Plastics Economy initiative, alongside existing Core Partners, Amcor, MARS, Veolia, and Unilever.
The New Plastics Economy, led by the Ellen MacArthur Foundation, is an ambitious, three-year initiative that brings together key stakeholders to re-think and re-design the future of plastics, starting with packaging, by applying the principles of the circular economy.
The New Plastics Economy initiative focuses on five interlinked and mutually reinforcing building blocks:
- Dialogue mechanism – Bringing together for the first time a group of leading companies and cities across the global value chain to complete collaborative demonstration projects and inform the other building blocks
- Global Plastics Protocol – Re-thinking plastic packaging materials, formats and after-use systems and standards to provide an economically and environmentally attractive target state to innovate towards
- Innovation moon-shots – Mobilizing targeted innovation ‘moon-shots’ focussed on system-wide solutions that have the potential to scale globally
- Evidence base – Closing critical knowledge gaps by building an economic and scientific evidence base from which to draw insights
- Outreach – Engaging a broad set of stakeholders, including citizens, educators, students, policymakers, NGOs, and industry associations in the redesign of a better system.
As the world’s largest beverage company, The Coca-Cola Company has a long history of refillable packaging and investments in recycling. The Coca-Cola Company is committed to supporting a circular economy where materials are kept in use for as long as possible to maximize their value; achieving this requires collaboration and interventions at each stage of the value chain: design, materials, disposal, recovery, reuse and recycling.
Learn more about the New Plastics Economy initiative at http://newplasticseconomy.org and in this detailed report: The New Plastics Economy: Rethinking the future of plastics.
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