This year, our first diet drink – TaB -- turns 45!
Though diet products are common today, TaB was quite an innovation back in 1963. In fact, TaB spurred the early growth of low-calorie soft drinks -- a novel idea when the brand arrived on U.S. store shelves.
TaB was aimed at women -- particularly those who wished “to keep tab on their calories.” At the time, sugarless beverages really appealed solely to people watching their weight, and the average person on the street would not drink sugar-free beverages like we all do today.
TaB has seen its share of changes in its 45 years. Look for more posts about TaB in the future. (I have a lot to say, and you’d be here a long time if I told you all about the brand in this one story!)
One more thing though: Today, TaB sometimes can be difficult to find. And no one knows that better than our very loyal (extremely loyal!) TaB drinkers. They love TaB, and will go to almost any lengths to find their favorite drink!
Do you drink TaB? What have you done to find it?
More on Journey
Meet Canada's Top
- Coca-Cola and ESSENCE Festival: Making Beautiful Music Together for 22 Years
- 2,000 Pieces and 28 Years Later: Life-Sized Coke Puzzle Nears Completion
Muhtar Kent Reflects on His
Coca-ColaJourney and Legacy as Company’s 15th Chief Executive
A Slice of
Coca-ColaHistory: Beloved Kentucky Bottling Plant Reborn as Mellow Mushroom Pizzeria