How can we continue to combine Taylor Swift's two favorite loves, kittens and Diet Coke? By putting the two together in a purr-fect calendar of course! This week fans have the opportunity to get their paws on a calendar featuring the furry stars of Taylor's new Diet Coke commercial. Simply tweet @DietCoke a photo of your favorite feline and tag #DietCokeKittens for a chance to win!Taylor Swift and Diet Coke are teaming up this week for unprecedented programming events with iHeartMedia to celebrate today's release of Swift’s highly anticipated, fifth studio album, 1989. Swift and Diet Coke will take over every Premiere Networks-syndicated CHR (Contemporary Hit Radio) show and its digital platforms during the week of Taylor’s album launch.
This past weekend, Swift kicked off the week by guest-hosting American Top 40. Today she is being featured on Direct From Hollywood with Ryan Seacrest. She will also appear as a special guest during On with Mario Lopez on Wednesday, Oct. 29.
On Thursday, Oct. 30, Diet Coke will present Swift co-hosting On Air with Ryan Seacrest for the show’s entire four-hour broadcast live from New York City, sharing exclusive details about 1989. This will be the first time an artist co-hosts the entire radio program, as well as the first time the full show is presented by a single brand. To bring fans closer to the experience, Diet Coke is hosting the Ultimate 1989 Fan Party LIVE from iHeartRadio’s NYC studios during the broadcast.
“In our new ‘Get A Taste’ campaign, Diet Coke is showing fans how the delicious taste of Diet Coke can make their worlds a bit brighter. Now, we’re bringing that idea to life for Taylor fans by offering them a taste of her new album in this first-of-its-kind iHeartMedia radio takeover,” said Rafael Acevedo, group director, Diet Coke and Coke Zero, Coca-Cola North America. “We hope Diet Coke and Taylor fans will enjoy celebrating the launch of 1989 and getting a taste of Taylor’s new music with us.”
Adding to the excitement, Swift will appear as a special in-studio guest on Elvis Duran and The Morning Show, be featured on The Kane Show and appear as a special guest on The Johnjay & Rich Show on Friday, Oct. 31. Then to round out the week, Swift will guest-host iHeartRadio Countdown with Romeo and be a featured guest on iHeartRadio Countdown with Mario Lopez and Weekend Top 30 with Hollywood Hamilton on Nov. 1 and 2. In addition, Swift will appear as a special guest on Saturday Night Online Live with Romeo on Nov. 1 and appear as a special guest on Club Kane on Nov. 2.
“We are huge supporters of Taylor Swift and we are thrilled to be a cornerstone in launching her new album 1989. iHeartMedia has the natural ability to connect with fans in meaningful ways through our robust assets and powerful franchise of station brands and on-air personalities,” said Darren Davis, president, iHeartRadio and iHeartMedia Networks. “We are excited to join forces with Diet Coke to produce a Taylor Swift takeover event on the top Premiere-syndicated CHR programs heard across the country and on iHeartRadio, reaching millions of music fans to celebrate the incredible talent of Taylor.”
In addition to the radio takeover with iHeartMedia, Taylor Swift and Diet Coke are giving four lucky listeners and their guests the chance to see one of Taylor’s upcoming performances through a sweepstakes running on-air, online and via iHeartRadio. Fans can visit iHeartRadio.com/DietCoke to register for the chance to win, courtesy of Diet Coke.
During the Ultimate 1989 Fan Party LIVE on Oct. 30, audience members will have the chance to win exclusive Swift and Diet Coke merchandise. They also will be able to celebrate the 1989 album launch via a live feed to Clear Channel Outdoor’s billboard in Times Square, which will be taken over by Swift and Diet Coke branding between 9 a.m. and 1 p.m. ET. A photo booth in Times Square will allow Swift fans to join in the excitement and project their photos on the massive digital screen.
Earlier this month, Diet Coke partnered with Swift on a new TV spot for the brand’s “Get A Taste” campaign. The integrated campaign celebrates fans’ unwavering love for the delicious taste of Diet Coke. In the spot, “Kittens,” Swift finds the great taste of Diet Coke making her day a bit brighter and a whole lot cuter with some furry friends, including her newest feline addition, Olivia Benson.
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