What's a trip to the theater without an ice-cold Coca-Cola? For this week's Throwback Thursday (#TBT), we're taking a look back at Coke's decades-long relationship with the movies, from silent films of the 1910s to the international film festivals of today. And when you're done checking out our classic photos here, read about Coke's ownership of Columbia Pictures, or head on over to our Food section for five delicious homemade popcorn recipes!
This photo from 1949 shows the iconic Coca-Cola neon spectacular outside the Loew's Grand Theater, an Atlanta landmark most famous as the site of the Gone With the Wind premiere. The spectacular hung here from 1948 to 1981, and in 2003 returned to downtown Atlanta to much fanfare. Read more about the building of the spectacular, its history, and its return here.
This is one of the film reels that housed the classic "Hilltop" commercial in 1971. Better known as "I'd Like to Buy the World a Coke," the ad was an instant sensation, leading to a radio edit of the song that became a Top 10 pop hit. Watch the commercial and learn about its creation here.
These days, Coke is sold at movie theater concessions worldwide. This stand might look familiar, perhaps one in a suburban mall theater anywhere in the U.S. - but it's actually in Japan! Specifically, this is the Japan Cinema during the Tokyo International Film Festival, sponsored by the Coca-Cola Japan Co.
Japan remains a center of Coca-Cola innovations, whether it's an "impossible" vending machine created in response to the 2011 earthquake, or the introduction of the world's first hot sparkling beverage.
More on Journey
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- Chinese Consumers Do a Double-Take as Warren Buffett Graces Cherry Coke Cans
- 10 Years of Switching Off: How Earth Hour Became a Global Movement
- Meet the '4-Pack': Coca-Cola and U.S. Athletes Team Up for Olympic Winter Games PyeongChang 2018