Earlier this week, we published a story on how
Radio would prove increasingly successful for Coke, particularly in the 30s. The
Babatunde Olatunji was a Nigerian musician, educator, and activist. Here he plays a
"There's Music in Fanta!" If the hairstyle didn't give it away, we're jumping forward to the 80s with this Danish ad. Fanta bottles at the time featured music trivia on the back of each label. Here Danish teens are encouraged to test each other's knowledge of rock, pop, disco, and reggae.
Sizzlin'! In 1984, Canadian Coke bottles featured the "Sizzlin' Sounds Sweepstakes." These days, Coke's Canadian campaigns might instead encourage bystanders to tweet or text on behalf of the polar bears.
More on Journey
- ‘Round-the-Clock Refreshment: Coke to Use Sip & Scan Technology to Engage Fans During Olympic Winter Games PyeongChang 2018
- Coca-Cola Racing Family Celebrates 20 Years
Kyle Larson Joins
- Aussie Actress Hayley Magnus Gets Her ‘Groove’ On in Diet Coke’s Infectiously Improvised Big Game Ad
- Fast-Growing Suja Presses On With First Integrated Marketing Campaign