Earlier this week, we published a story on how
Radio would prove increasingly successful for Coke, particularly in the 30s. The
Babatunde Olatunji was a Nigerian musician, educator, and activist. Here he plays a
"There's Music in Fanta!" If the hairstyle didn't give it away, we're jumping forward to the 80s with this Danish ad. Fanta bottles at the time featured music trivia on the back of each label. Here Danish teens are encouraged to test each other's knowledge of rock, pop, disco, and reggae.
Sizzlin'! In 1984, Canadian Coke bottles featured the "Sizzlin' Sounds Sweepstakes." These days, Coke's Canadian campaigns might instead encourage bystanders to tweet or text on behalf of the polar bears.
More on Journey
- What’s New and What’s Next: Investors Get Look Inside Coke’s Innovation Pipeline
- James Quincey: Beverages for Life
From New Heights: Swire
Coca-ColaPartners with the Albuquerque International Balloon Fiesta
- 'We Must Be More Agile': How a Culture Shift is Powering Coke’s Innovation Agenda
- 8 Ways Coke’s ‘Beverages for Life’ Vision is Coming to Life in North America