The Arciform sign (better known as the “Fishtail” sign) was unveiled at a bottlers meeting in 1958. Within a year, this piece of advertising used in copy, signage, cartons and on vending machines. Unfortunately, by 1965, the design was phased out and replaced by the Red Disc, so familiar to everyone. It was decided that “The red circle is our strongest visual association with the trade-mark”.
More on Journey
- ‘A Coke For Everyone’: Brand Celebrates the ‘Wonder of Us’ in Inclusive Big Game Ad
Gold Meets Golden:
Coca-ColaBrings Hollywood Stars and Olympians Together in L.A.
90 Years of Olympic Stories:
Coca-ColaArchives Curates Retrospective Exhibit
Watch: Park City Clothing Store's
Coca-ColaCollection Keeps Customers Coming Back
- May All Your Cranberries Be Sprite: How a Seasonal Brand Became a Holiday Favorite