In 2016, The Coca-Cola Company introduced more than 500 new products around the world to offer people even more choices than ever before. That’s nearly two products launched per day. For more than 130 years, The Coca-Cola Company has been a part of local communities everywhere and has been listening to and providing people with the great-tasting beverages they know and love.
In the U.S. alone, Coca-Cola offers more than 800 beverage choices in a variety of categories -- from low-to-no sugar sparkling drinks and cold-brew coffees, to dairy beverages and low-calorie sports drinks, to organic juices, enhanced waters and much more. And that's not all. Coca-Cola is continuing to bring innovative beverages in a variety of categories, package designs and sizes to local communities meet the needs of an ever changing marketplace.
Here’s a global snapshot of Coca-Cola’s fast-growing beverage portfolio:
Did you know that Fanta is consumed more than 130 million times every day around the world? In fact, Fanta is Coca-Cola’s second-largest brand outside the U.S. It was first introduced in Italy in 1955, and while Fanta Orange is a popular flavor, the line has since expanded to include nearly every imaginable fruit flavor. This year, Fanta Lemon +C launched in Japan. The drink contains a level of vitamin C equal to 80 lemons.
Introduced in 1961, Sprite has become the world’s leading lemon-lime flavored soft drink. Sold in more than 190 countries, the brand has introduced multiple varieties worldwide such as Sprite Remix, Sprite Cranberry and Sprite Lemon Lime Herb.
Coca-Cola Life is a reduced-calorie cola sweetened with a blend of cane sugar and stevia leaf extract. At 60 calories per 8-oz. glass bottle, Coca-Cola Life has 35 percent fewer calories than other regular colas.
Coffee and Tea
Introduced in 1998, Honest Tea is the nation's top-selling organic bottled tea company. Seth and Barry, the two co-founders, brewed up samples in Seth’s kitchen in Bethesda, Md. in 1998 and took them to the local Fresh Fields (now Whole Foods Market) buyer. The buyer loved the taste and placed an order--they were in business! Today, Honest Tea’s product lines include: Honest® ready-to-drink bottled teas, Honest Kids® organic juice drinks, Honest® freshly brewed iced tea, Honest Summer Refreshers™, and Honest Fizz® zero calorie sodas. All are USDA Organic, and all tea leaf varieties and cane sugar are Fair Trade Certified®.
Introduced in 1975, Georgia Coffee has the honor of being the number-one ready-to-drink coffee in Japan. There are more than 100 varieties available, including hot and cold brews.
In August 2016, Coca-Cola launched Café Leão, a coffee product that uses 100% Arabica beans, grown, roasted and packed in Brazil. The coffee, available in Dark Roast and Medium Roast, has a mix of beans from Minas Gerais State’s savanna and Espírito Santo State’s mountains.
The Barista Bros brand consists of both iced coffee and flavored milk. Their coffee is a popular premium beverage choice for Australians. The coffee packaging was recently changed to include a shrink-wrap that improves the recyclability of the product. Barista Bros’ line of chocolate milk is the first flavored milk to be available in vending machines, expanding access across the continent.
Sold in 40 countries, FUZE Tea is available in more than 30 varieties and has been very successful since its 2013 launch. In less than three years, the product reached the billion-dollar sales mark.
Water and Activity Drinks
From mineral water to cider, I LOHAS offers a wide variety of beverage options in Japan, and has become one of the most popular natural mineral water brands sold in the country. I LOHAS is an acronym for “lifestyles of health and sustainability” and indicates the brand’s positioning that appeals to consumers who are health and environment-conscious. Its unique packaging allows the PET bottle to be easily twisted into slender form, requiring minimal space and facilitating recycling. Moreover, I LOHAS Cider uses PlantBottle technology with packaging made partly from plant-derived resources.
The makers of smartwater – a premium line of zero-calorie, vapor-distilled water that contains electrolytes for taste – launched an exciting new innovation in late 2015: smartwater sparkling. It has all of the attributes of the beloved smartwater but with just the right amount of bubbles. Vapor distillation, the addition of electrolytes for taste and the right amount of effervescence allow smartwater sparkling to deliver a taste that is distinctly fresh, crisp and pure. smartwater sparkling launched in one-liter bottles and later became available in 20-oz. single-serve bottles and six-packs.
glaceau has always been a simple idea. Start with water and then add bold, fruity flavors, something sweet and top it off with a little extra nutrition. The result a delicious nutrient-enhanced water beverage with added electrolytes as well as an excellent source of vitamin c and essential b vitamins (b5, b6, b12). vitaminwater zero is a great tasting, zero calorie beverage that’s enhanced with helpful nutrients. vitaminwater zero is a great tasting zero calorie beverage sweetened with stevia leaf extract and formulated with a blend of vitamins, minerals and electrolytes that delivers a unique beverage that calorie-conscious consumers have been looking for.
ZICO® is pure, Premium Coconut Water™ hand harvested from coconuts in Thailand, Indonesia and the Philippines. For more than a decade, ZICO has hand-harvested more than 1 billion coconuts from Asia to produce ZICO, which has naturally-occurring electrolytes to support hydration.
Popular water brand Ice Dew launched in mainland China in 2001, and has since grown to become a billion-dollar brand for The Coca-Cola Company. The beverage comes in both purified and mineralized varieties. In 2014, a sub-brand, called Ice Dew Chun Yue, launched. This extension is geared toward Millennial consumers, and a portion of the sales support the Clean Water Project – a joint initiative with Coca-Cola China and ONE Foundation.
Enhanced water brand BonAqua – French for “good water” – has minerals that give it a refreshing and crisp taste. The popular beverage became one of The Coca-Cola Company’s billion-dollar brands in 2013.
Powerade is one of the world’s most premier sports drinks. It contains carbohydrates and electrolytes to help hydrate and provide energy for those participating in sports or other intense activities. In 2007, the brand introduced a no-calorie line, Powerade Zero.
Juices and Dairy
Minute Maid has been making juice for more than 60 years. Since being acquired by The Coca-Cola Company in 1960, the brand has expanded into multiple sectors including sparkling and dairy. In a notable milestone, Minute Maid Pulpy Super Milky launched in China in 2009, making its mark as the first dairy product of the Coca-Cola system globally. Most recently, the brand got fizzy in early 2016 when Minute Maid Sparkling, a new line of low-calorie, beverages debuted.
Latin America brand del Valle has been with The Coca-Cola Company for almost 10 years. The billion-dollar trademark has a diverse line of juices ranging from 100% juice to nectars.
AdeS Soy-Based 'Milk' Beverage (Latin America)
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- Coca-Cola Brazil, Banco do Nordeste Lead Alliance to Boost Water Access in Low-Income Communities
- The Story of Frank O'Hara's ‘Having a Coke With You’ Poem
- Supporting Women's Economic Empowerment in the U.S.