In the early 1940s, the "Sprite Boy," an elf-like cartoon figure -- a sprite -- made his appearance in magazine ads for
Though it is a common misconception that the Sprite Boy is named for our Sprite brand, the two are unrelated. In fact, Coke did not introduce the drink Sprite until 1961, after the Sprite Boy was no longer really used in advertising.
The Sprite Boy was created to help associate the term "Coke" with
We used the word "Coke" for the first time in magazine ads in June 1941, and began a campaign to connect the names "Coke" and "Coca-Cola" -- with the Sprite Boy as its primary image.
The Sprite Boy was used so often in advertising he wore two hats -- a bottle cap and a soda jerk's hat -- to represent both sides of our business (Coke in the bottle and Coke at a soda fountain).
Sprite Boy was featured on advertising and promotional materials into the 1950s.
Check back later to read about the collectibles that feature Sprite Boy.
More on Journey
From Big Idea to Big Bet: How the
Coca-ColaFreestyle Fountain Dispenser Came to Be
- A Journey to Atlanta Mayor Began with a Coca-Cola Stand
Coca-Cola, WWII Vets and the 1952 Helsinki Olympic Games
- From ‘Hilltop’ to ‘America is Beautiful’: Coke’s Enduring Legacy of Inclusive Advertising
10 Things You Didn’t Know About
Coca-Cola’s Sustainability History