Famous industrial designer Raymond Loewy described the Coca-Cola contour bottle "as a masterpiece of scientific, functional planning" and "one of the classics of packaging history."
While some people believe that Loewy created the contour bottle, that's not the case. Loewy did work with Coke, though, in a number of ways. He created the distinctive bottle for Fanta, coolers and fountain dispensers for Coke, and even a wall-mounted bottle opener with a cover that caught the caps once they came off.
More on Journey
- The Story of Frank O'Hara's ‘Having a Coke With You’ Poem
- From One Fan to Another: The Story Behind Unbox Therapy's Coca-Cola Cooler
- Meet Mr K: Fred Kirkpatrick, 97, Celebrates 80 Years With Coca-Cola
- ‘What is Coca-Cola?’ Why the Brand Has Appeared on Jeopardy! 200+ Times
- Dispensing Refreshment: These Innovations Have Helped Spread the Enjoyment of Coca-Cola Through the Years